“PlatZinum Duo” Tom Platz and Rev. Dr. Cha Dikito-Platz Join Old School Labs™ as Brand Ambassadors
Legendary bodybuilder and life-coach wife are the latest spokespeople for the best-selling sports supplement brand
LOS ANGELES, California (PRWEB) May 12, 2018 – Old School Labs™, makers of the acclaimed Vintage line of natural sports supplements, has signed Tom Platz as a new Brand Ambassador. Known both as the “Golden Eagle” for his sun-bleached blond hair and “The Quadfather” for his massively developed legs, Platz made his name as one of the athletes who trained at Gold’s Gym during the “Golden Era” of bodybuilding in Southern California in the 1970s.
“Tom is not only a great athlete and an incredibly charismatic personality, but he played a fascinating role in the history of bodybuilding,” says Old School Labs founder and CEO Tarek Sidani. “As a kind of evangelist for the squat – an exercise that had fallen out of favor over the years – he changed the way that bodybuilders trained. And, even more importantly for us, he’s also a role model for the camaraderie and mutual support that was part of the Golden Era ethos, which we are tirelessly working to bring back today.”
In a first for the Old School Labs Brand Ambassador program, Platz will be joined by his wife, life coach and manager Dr. Cha Dikito-Platz, who will serve with him as co-ambassador. Dr. Cha, a certified alternative medicine practitioner, doctor of divinity, and Reiki master, has been an integral part of Tom’s healthy life, and promotion of the sport of bodybuilding – which has included seminars and guest speaking engagements around the world.
“It’s like getting two incredible ambassadors in one shot – how could we say no?” jokes Sidani. “But Tom and Dr. Cha are a powerhouse duo, we’re thrilled to have them, and we’re looking forward to working with them to spread the message of healthy living, physical fitness, and a balanced approach to bodybuilding.”
Platz is delighted to have another platform through which to share his love of the sport and to reach a new generation of bodybuilders. “Bodybuilding taught me everything,” he says. “It taught me about winning and losing, and about the meaning of success. Back then, it wasn’t about the money, but about the love of the sport. I think people miss that, and Old School Labs realizes this. I am happy and proud to be working with them.”
As an Old School Labs Brand Ambassador, the Golden Eagle will have another way to give back to the sport that has given him so much.