The Golden Era of bodybuilding took place in southern California and roughly covered the 1960s to the 1980s. This was when Arnold Schwarzenegger, Frank Zane, Samir Bannout, Steve Reeves, Serge Nubret and other icons of the sport introduced the world to their superhero-esque physiques with classical muscular proportions. Then things took a wrong turn.
Mass at all costs
As the 1980s gave way to the 1990s, classical proportions were replaced by sheer bulk. It became an era of “mass at all costs”, including bodybuilders’ health and fitness. They looked increasingly disproportionate, bloated and even sickly. The nutritional supplements marketed to them followed suit.
A group of us witnessed what was happening and decided to do something about it. The mission: Bring back the classic physique with supplements that make sense.
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Made for the Classic Physique: Old School Labs™
In 2013, we launched Old School Labs in southern California, the birthplace of the Golden Era of bodybuilding. Our natural, no-nonsense nutritional supplements are formulated for men and women who aspire to have a physique with classical muscular proportions bolstered by superior health and fitness.
Supplements That Make Sense™
Today, the classic physique is enjoying a resurgence and Old School Labs, with its “Supplements That Make Sense,” is the fastest-growing sports nutrition brand on Amazon. We also have more Mr. Olympias and classic physique legends than any other.
You DON’T have to be a bodybuilder
You don’t have to be a bodybuilder to benefit from our products. Whether you want to get back in shape, tighten and tone or compete in a physique competition; whether you’re vegan, keto or IIFYM; whether you’re just getting started on a fitness lifestyle or have decades of training under your belt; whether you’re in your 20s or your 70s; Old School Labs has a product to help you build you better, guaranteed.