Marketer
Reports To: Chief Marketing Officer
Summary of Position
Work with the marketing team to implement the company’s overall marketing strategies and tactics as well as event-specific plans.
Essential Duties and Responsibilities
- Responsible for brainstorming and executing cross-departmental coordination for all e-commerce promotional activities including web campaigns (desktop, mobile and app)
- Ensure that all content requests integrate with the brand image/personality and marketing strategy
- Identify opportunities to re-purpose existing marketing assets into other forms of content, updating and modifying them as needed
- Work with internal and external partners to ensure content is on-brand, with a consistent style, quality, and tone, and optimized for search and social promotion
- Leverage SEO insights to attract prospects and customers to relevant, timely and evidence-based content to help move them through the sales funnel
- Collaborate with graphic designers and marketing researchers to increase customer engagement Assist with the creation and implementation of marketing strategy
- Define and track performance KPI’s for periodical reporting
Education, Skill & Experience
- B.A. or higher in Marketing, Business or similar preferred
- Full-stack experience with strong understanding of multi-channel platforms (e.g. SEO, PPC, Content Marketing etc.)
- Strong project management skills
- Strong collaborator
- Preferably 2-4 years’ experience in digital marketing, social media, copywriting, content writing
- Extraordinary writing & punctuation skills
- Growth mindset
- Flexible and responsive to short deadlines/quick turnarounds
- A strong sense of initiative, attention to detail and the ability to work under pressure, while juggling and meeting multiple deadlines
- Proven ability to conduct content reviews, interviews, and content audits and inventories
- A self-starter and a solid team player who owns his or her success metrics
- Comfortable working in a rapidly evolving company environment
- Comfortable with Google Suite applications
- Overall interest in health and fitness (Not Required, but Strong Plus)
How to apply
Please submit a cover letter and resume to: [email protected]